Don’t get us wrong. There were some cool things shown at E3 this year… just so long as it wasn’t shown by Microsoft… There are a million and one jokes to be made about Microsoft’s press conference and Sony’s epic demolition thereafter. But sometimes, the humor is found deeper. If you look past the 1,001 cringes Microsoft announced, you’ll find the humor in the abyss that is shear marketing failure…

To be fair, it wasn’t just Microsoft that did this. Sony and Nintendo are equally guilty. What I’m getting at is the abundance of announcing things that we’ve already had for years and presenting it as if it’s innovative. Yes, Dead Rising looks good. Yes, I’ll buy it. But open worlds have been around for more than a decade! This is nothing new to the gaming world!

Oh well…